Anette Maltun Koefoed
Chief Communications and Marketing Officer (CCMO)
Anette M. Koefoed joined Wallenius Wilhelmsen ASA as VP Corporate Communications in August 2021. She was appointed Chief Communications and Marketing Officer in March 2023 and joined the group executive management team.
Anette previously served as EVP Marketing & Communications at Berg-Hansen/Carlson Wagonlit Travel. In this role, she was responsible for strategic marketing, brand building, internal and external communication as well as sustainability. Prior to working in the travel industry, Anette worked in the media industry where she acquired experience in product development, journalism, employee branding, PR and brand building.
She has a broad background working with disruptive technologies, digital development, brand and reputation building as well as corporate strategy from both the media and travel industry. Additionally, she has served on the board of different companies in Norway. In 2010, she was named leader of the year in the travel industry based on her achievement in reputation and team building. Anette holds a Master of Science in Marketing.
She has two Executive MBA courses in Strategic Business Development & Innovation and building high performance organizations. In addition, she has an executive education from London Business School - Executing Strategy for results.
Overview of primary insider and management shareholdings is available at Investors Relations - Wallenius Wilhelmsen.