WW Ocean market insight seminar prepares Brazilian manufacturers for the future

Manufacturers were given fresh insight into the Brazilian automotive and machinery markets at a recent logistics seminar in São Paulo.

Sao Paolo conference

Trends in the Brazilian vehicle market and the importance of infrastructure investment were among the topics covered at a logistics seminar in São Paulo organised by WW Ocean.

More than 100 participants attended the seminar, which brought together industry experts and manufacturers. The seminar took place in March in the same week as the 25th Intermodal South America International Exhibition for logistics, cargo transport and international trade.

Marcelo Cioffi, automotive industry leader at PricewaterhouseCoopers (PwC) in Brazil, opened his presentation by stating that South America will contribute almost 4% to global light vehicle assembly growth between now and 2025. “Five dimensions of transformation drive the [automotive] market model: electric, autonomous, shared, connected and yearly updated. In the future, the user will be able to choose from a menu of mobility forms,” he said.

As well as market intelligence, delegates at the logistics seminar also had the chance to find out more about WW Ocean’s capabilities as a shipping provider, and the importance of multimodal integration.

Changes in the energy sector are driving logistics in Brazil, said Mark Hollenstein, South America regional director at freight forwarder Deugro. Hollenstein outlined a change of strategy in the power generation market, where a recent shift has seen investment move away from big hydro power plants due to environmental and social pressures.

Other speakers at the event included Gustavo Bonini, director of institutional relations at Scania Latin America, Andrea Park, director of government and corporate affairs at Caterpillar Brazil and a member of the Brazilian Machinery Builders’ Association (ABIMAQ), and Flavio Batista, WW Ocean vice president, sales, North America.

Ana Quaresma, WW Ocean vice president sales South America, hosted the seminar, while WW Ocean’s Batista also shared his thoughts about the future. “Regardless of the sector, there will always be disruption. The important thing is how we respond to the change. Maintaining our position in the marketplace means always being prepared.”

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